Egg Ad Activity Jumps 28% as Feature Rate Dips Week of 9/18

USDA's weekly grocery feature data shows Feature Rate down 7.8% while Activity Index rose 27.8% for week ending 9/18/2026. Conventional Large White eggs averaged $1.42/dozen; Cage-Free Large White $2.81; Pasture Raised Large Brown $6.83; USDA Organic Large Brown $8.44. Pasture Raised and Organic Pasture Raised claims gained ad space share.

Why it matters: Retail promotion is broadening despite fewer stores featuring eggs, so producers should shift ad support toward Pasture Raised and Organic claims gaining shelf space.

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